High interest rates and stiff competition has led to subdued demand for electric vehicles as consumers opt for less expensive hybrid cars.
The Elon Musk-led electric vehicle maker's Model Y crossover continues to be the best-selling model in the state, but the automaker's market share in the first half of the year fell to 53.4% from 64.6% in the corresponding year-ago period.
"Tesla's allure seems to be wearing off, signaling potential trouble for the direct-to-consumer manufacturer," the report said.
Meanwhile, the market share of hybrid vehicles rose to 13.4% in the three months to June from 10.8% a year ago. Battery electric vehicles command 21.9% of the market, marginally higher than 21.8% a year ago.
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