Citroen India ropes in MS Dhoni as brand ambassador

ETAuto Desk ETAuto Desk | 04-22 16:21

Dhoni made his debut as captain for Team India in 2007.
New Delhi: French automaker Citroen, a Stellantis brand, has signed in popular Indian cricketer Mahendra Singh Dhoni as its brand ambassador. The company has paid INR 7 crore in the initial phase, sources aware of the matter told ETAuto.

Dhoni made his debut as captain for Team India in 2007. Over the years, he has won many accolades and has received various awards and honors, including the Rajiv Gandhi Khel Ratna, Padma Shri, Padma Bhushan, ICC ODI Player of the Year, and many others.

Citroen entered the Indian passenger vehicle market in April 2021 with the launch of its C5 Aircross. Currently, it sells three more models including C3, eC3 and C3 Aircross. Since its market entry, the company has recorded wholesales of about 17,000 units for its four products.

Stellantis, which was formed after the merger of Italian-American conglomerate Fiat Chrysler Automobiles and French PSA Group, currently sells its Jeep and Citroen brands in India. In February this year, Stellantis India elevated Shishir Mishra as the Brand Director for Citroen.

The maker of C3 models rolls out its vehicles from the PCA Motor plant in Thiruvallur, Tamil Nadu.

Last year, Hyundai Motor India announced Bollywood actress Deepika Padukone as its brand ambassador.


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