The company, which on Thursday launched its all-new Vantage model in India priced at INR 3.99 crore, plans to continue to bring models to the country simultaneously with the global launch.
“India is a very important and a promising market and hence you would see that they (Aston Martin) are launching all the models which are available globally in India as well,” Aston Martin New Delhi VP- Operations, Anand said. Aston Martin New Delhi is the official importer of Aston Martin cars to India.
“Next week, on September 2, we are launching (globally) our V12 flagship, which is going to be under wraps on what it is going to be called... And for the first time, that car will also be available immediately for the Indian market as well,” Anand said.
He further said the Indian market is seeing a potential growth of close to about 35 to 40 % over the last two years, especially in the super luxury market that Aston Martin is present in.
The company sells a range of models from Vantage to SUV DBX priced between INR 3.99 crore and INR 4.99 crore in India. Explaining the reasons behind the growth of the super luxury car market in India, he said the country's economy and the automotive market has been growing over the last three years.
The acceptance of super luxury in India has grown over the last three years. This is attributed to all the brands — Aston Martin and even competition brands and everybody is growing at a steady pace, he said.
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