Honda Cars India introduces ‘Great Honda Fest’ for customer satisfaction

ETAuto Desk ETAuto Desk | 09-04 00:20

Honda's brand film highlights how their vehicles seamlessly integrate into these festive moments, reflecting the traditions and happiness of each celebration.
Honda Cars India Ltd. (HCIL) has kicked off the festive season by launching a multi-media campaign for ‘The Great Honda Fest.’ This campaign celebrates India's diverse festivals and introduces special offers to enhance car affordability and customer satisfaction.

The campaign is a tribute to India's vibrant festivals, capturing the spirit of celebrations such as Onam, Ganesh Chaturthi, Durga Puja, Dussehra, and Diwali. Honda's brand film highlights how their vehicles seamlessly integrate into these festive moments, reflecting the traditions and happiness of each celebration.

Benefits of Honda

As part of the 'Great Honda Fest,' the company is offering attractive benefits on its premium range of cars. Customers can enjoy a 3-Year Free Maintenance package, along with other benefits like cash discounts, loyalty rewards, exchange offers, and corporate discounts.

These promotions are available on select models, including the Honda Amaze, Honda City, Honda City e:HEV, and Honda Elevate. The offers are valid at all authorized Honda dealerships across India for a limited time and apply to specific model variants.

Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd., expressed the brand's intent behind the campaign. "Festivals bring joy and unity, and with the 'Great Honda Fest' campaign, we aim to celebrate this spirit. At Honda, we drive not just cars, but the happiness and togetherness of communities," Behl said.

"Adding to the cheer of the campaign, HCIL has introduced a special festive price for the 'S' variant of the Honda Amaze, available in both MT and CVT. This offer is designed to enhance affordability in markets where demand for these variants is growing. By making the Amaze more accessible, we hope to meet our customers' evolving needs while delivering the reliability and driving experience Honda is known for."

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