Ford eyeing light commercial vehicles for India market

Nandini Sen Gupta Nandini Sen Gupta | 09-18 00:20

Last week Ford announced its re-entry into the Indian market saying that it has submitted a Letter of Intent to the Tamil Nadu govt
American auto MNC Ford, as part of its return to India strategy, may be looking at entering the light commercial vehicle and pick-up segment in the Indian market.

According to a source close to the matter, Ford is currently running a programme which is looking at both internal combustion engines as well as electric commercial vehicles for the Indian market. When contacted, the Ford India spokesman refused to comment.

Last week Ford announced its re-entry into the Indian market saying that it has submitted a Letter of Intent to the Tamil Nadu govt, confirming its intention to utilise the Maraimalainagar plant for manufacturing for export.

Kay Hart, president, Ford International Markets Group called the decision a step that underscores “our ongoing commitment to India as we intend to leverage the manufacturing expertise available in Tamil Nadu to serve new global markets.”

Sources in the TN govt say that Ford would have frozen its India plans already if it had not been for the ongoing turmoil in the EV market. “Ford will take a final call about its India plans in December,” said a senior TN govt source. “Uncertainty in the EV market is a problem so they are cautious about taking long term calls including partnerships.”

However sources say Ford is actively considering partnerships for a CV play in India. There is also a strong buzz in Motown that Ford may also consider expanding its global relationship with Volkswagen for commercial vehicles to the Indian market with a particular focus on EVs.

While there was no response from Ford on this query, VW global spokesman Tobias Riepe said, “There are no plans for Volkswagen commercial vehicles to enter the India market with our product portfolio.”

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