Sonalika Heavy Duty Dhamaka
To further support farmers in adopting new age farm technologies, Sonalika has launched its annual 'Sonalika Heavy Duty Dhamaka' offer, aimed at making advanced farm machinery available at optimal prices. Sonalika Tractors' ability to swiftly deliver customised tractors that meet the unique needs of over 17 lakh farmer families has made it a well-known name in the farming community. The brand's efforts align with the central government's recent push to leverage technology in agriculture to boost productivity.
"Every farmer’s demand is unique and therefore, a distinctive approach of developing customised farm solutions is essential and already deeply inscribed in our DNA. Our unique proposition for the tractor industry has enabled us to record our highest ever domestic YTD sales of 63,136 tractors and continuously gain market share in India. This includes a staggering 7X growth over industry performance and validates that adopting optimised farm technologies in tractors is fast taking centre stage in the farming community," said Raman Mittal, Joint Managing Director, International Tractors Limited.
Make-in-India initiative
Sonalika has been a key player in the successful completion of a decade-long 'Make-in-India' initiative, which has drawn global attention to the quality of manufacturing in India. As the No. 1 tractor export brand, Sonalika has been at the forefront of India's growth story in the tractor industry.
"The successful decade completion of ‘Make-in-India’ initiative has brought in the world focus on quality manufacturing in India and we have been a proud home-grown brand to have been leading India’s growth story in tractors as No. 1 tractor export brand. The recent push of the central government towards adoption of technology in agriculture is in line with Sonalika's commitment to increase productivity powered by farm mechanisation. We are more than ready to make sure that farmers remain equipped with the best heavy duty tractors and will continue with our innovative journey," added Mittal.
Sonalika's sustained excellence in the tractor industry, its agility in delivering farmer-centric solutions, and its alignment with governmental initiatives highlight the brand's role in enhancing farm mechanisation and productivity in India.
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
