The partnership will focus on three primary areas - fan growth, technology innovation and continued environmental stewardship. Infosys will help build an AI-powered fan customer data platform for Formula E. Today the EV racing championship has a fan base of 400 million across the world, and with the AI-led innovation help from Infosys, it is aiming to engage 500 million fans by 2030.
Infosys will work towards providing real-time insights and real-time driver statistics during races by leveraging its AI-first suite of offerings, Infosys Topaz. Also, it will make efforts to transform the sport's carbon reporting capabilities by using AI to improve accuracy, reliability and traceability of data collection, supporting Formula E’s carbon reduction target of 45% by 2030.
Speaking to ET, Jeff Dodds, CEO, Formula E, said, “If you look at what Infosys has done with ATP and what they’ve done with tennis, I think they’ve given a perfect example about how technology can expose fans to more data and make the experience of watching much richer. And that’s the journey we are hoping to go on with Formula E.”
He added, “We have 170 cameras set up around the car and around the race track, which is constantly capturing real-time data which is being fed back into the garages of the teams. Infosys is adept at looking through an inordinate amount of data and crystallize all of that information down into the one or two things that really matter for fans. Analytics will also help the drivers to drive faster or safer.”
Speaking about sports-related collaborations that Infosys has been signing and nurturing, Sumit Virmani, EVP and global chief marketing officer, Infosys, said, “Sports is a great platform that uniquely brings people from around the world together in phenomenal ways. When it comes to sports, passions and emotions actually come to the fore.” Brands connect with audiences at an emotional level, he said.
But Infosys looks at sports not just from a brand perspective. “We also look at these to be platforms to showcase our tech capability. Just like we’ve done with tennis over the last eight or nine years, we had an opportunity to use the power of Infosys AI and Infosys analytics to completely reimagine the sport of tennis for over a billion fans around the world.”
He added, “There was also an app created for tennis players around the world to have on- demand access to analytics to match history, to prepare for their matches against the opponent. It had insights available for tournament providers.” He elaborated that the idea was to use the power of technology and making sports more accessible, more transformational for stakeholders.
“We are now delighted to partner with Formula E, a visionary motorsport series that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital and analytics prowess, elevating the fan experience, while enhancing Formula E's sustainability goals,” added Virmani.
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