In a ground-breaking move, the luxury car manufacturer Jaguar Land Rover (JLR) is soon to shift the Range Rover model production in India. It has been informed that the Tata Motor-owned company will start manufacturing the hot-selling products Range Rover and Range Rover Sports locally.
The report says the move will decrease the price range of the above-mentioned SUVs, making them more affordable than ever. In case you are not aware, the Range Rover and Sports Model used to be developed at JLR’s plant in Solihull, UK.
From there, the company used to export these models worldwide, including in India. Now, this is the first time in the 54-year history that these king-size SUVs will be manufactured outside the UK.
Impact on Prices
As per the details shared by the news agency PTI, the move will impact the overall price range of Range Rover models if the production starts locally. It will cut down the prices by 18 to 22 percent, and make them reach a broader audience.
Here’s What Official Says
In the official release.
Lennard Hoornik, Chief Commercial Officer, JLR, said; “Over the last few years, India has witnessed steady and spectacular economic growth and is poised to grow consistently in the near future as well. This growth has resulted in tremendous opportunities to localise product offerings for the discerning Indian clientele. Local manufacturing of the Range Rover and Range Rover Sport in India is the next significant step towards the brand consolidating its position as the most desirable modern luxury SUV family, in the country.”
“While Range Rover will now be ‘Made in India’ for clients in this market, its exemplary British design remains distinctive and will continue to define the aesthetic grace and technological sophistication that is synonymous to the Range Rover brand.”
Sales Figures
Meanwhile, JLR has been witnessing an overwhelming response in India over the past few months. The company reported an 81 percent increment in retail sales last fiscal year. It has sold 854 units in the last quarter of FY23-24.
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