YouTube is going after ad-blockers in all possible ways and the latest effort could be its biggest and the most-effective. The platform already blocks or skips videos to the end if you have an ad-blocker installed to block ads before seeing videos. However, YouTube feels the need to end the use of these blockers from the deep end, for which it seems to be testing a new tech to block the ads on the server side.
How is YouTube planning for this server side injection? Reports say that the platform is testing it with a select group of people so we are not even sure if YouTube plans to roll it out for everyone or just a few markets to start with.
Doing Everything To Show You Ads
The fact that YouTube is already testing server-side ad injection suggests the platform has been working on a foolproof way to keep the ads running and giving consumers no choice but to watch them until the skip button appears. It is clear that the platform is adamant that ad blockers shouldn’t exist in its universe and it is ready to do anything to ensure that ads are either fully plastered on your screen or people pay up for its service to go ad-free.
Recently we talked about YouTube’s crusade against the ad-blockers and new ways to keep the ads. People using the ad-blockers have complained that YouTube is skipping the videos to the end.
But depriving them of watching the video completely seems like a bold and aggressive move that is unlikely to go down well with the users and the regulators as well. Many have talked about the videos skipping to the end issue on YouTube and most of them have an ad-blocker enabled on your machine. YouTube has not officially commented on the changes and we don’t expect that to change anytime soon.
The company has cited the reasons to not use an ad-blocker quite a few times but this constant barrage of ads that the free users see on the platform, using the ad-blockers is unavoidable. The only way to skip these ads is to pay for YouTube Premium, which the platform says, helps them pay for content creators but these reasons are now getting tiresome and people are surely considering their options.
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